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Internal market orientation, external market orientation and business performance: an empirical investigation of a mythological triangle in a retail context

Panigyrakis, G.K., Theodoridis, P. and Chatzipanagiotou, K. (2008) Internal market orientation, external market orientation and business performance: an empirical investigation of a mythological triangle in a retail context. In: Marketing Landscapes: A Pause for Thought: European Marketing Academy, 37th Annual Conference, University of Brighton, Brighton Business School, UK, 27-30 May 2008,

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Item Type:Conference Proceedings
Additional Information:ISBN: 9781905593422
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Chatzipanagiotou, Dr Kalliopi
Authors: Panigyrakis, G.K., Theodoridis, P., and Chatzipanagiotou, K.
College/School:College of Social Sciences > Adam Smith Business School > Management

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