Using the AHP to determine the correlation of product issues to profit

Muller, M. and Fairlie-Clarke, A.C. (2001) Using the AHP to determine the correlation of product issues to profit. European Journal of Marketing, 35(7/8), pp. 843-857. (doi: 10.1108/03090560110396269)

Abstract

Analyzes the correlation between product issues and product profit using the analytic hierarchy process (AHP). Estimation on the effect of profit on product issues by AHP; failure of the AHP to determine the correlation factors; development of procedure for determining correlation factors.

• Item Type: Articles
• Additional Information: Final version as accepted by the European Journal of Marketing supplied by the author
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Fairlie-Clarke, Dr Anthony
• Authors: Muller, M., and Fairlie-Clarke, A.C.
• Subjects: H Social Sciences > HF Commerce
• College/School: College of Science and Engineering > School of Engineering > Systems Power and Energy
• Journal Name: European Journal of Marketing
• Publisher: Emerald Group Publishing Limited
• ISSN: 0309-0566
• Copyright Holders: Copyright © 2001 Emerald Group Publishing Limited
• First Published: First published in European Journal of Marketing 35(7/8):843-857
• Publisher Policy: Reproduced in accordance with the copyright policy of the publisher.