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Brand Manager’s Main Responsibilities in Different Consumer Goods Industri

Panigyrakis, G. and Veloutsou, C. (1998) Brand Manager’s Main Responsibilities in Different Consumer Goods Industri. In: 27th European Marketing Academy Conference (EMAC), Stockholm, Sweden, 19-23 May,

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Item Type:Conference Proceedings
Additional Information:Competitive Paper<b> Vol.3, pp. 411-430</b>
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Panigyrakis, G., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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