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Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies

Panigyrakis, G. and Veloutsou, C. (1998) Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies. In: Academy of Marketing Science, Multicultural Marketing Conference, Montreal, Canada, 17-20 September,

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Item Type:Conference Proceedings
Additional Information:Competitive Paper
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Panigyrakis, G., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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