Panigyrakis, G., Veloutsou, C. and Ventoura, Z. (1999) The Role Effectiveness of Public Relations Managers in Product and Service Firms in Six European Countries. Background, Activities, Roles and Work Related Factors. In: 28th European Marketing Academy Conference (EMAC), Berlin, Germany, 11-14 May,
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Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Panigyrakis, G., Veloutsou, C., and Ventoura, Z. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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