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Brand Manager’s Planning Role for Fast Moving Consumer Good Products

Panigyrakis, G. and Veloutsou, C. (1999) Brand Manager’s Planning Role for Fast Moving Consumer Good Products. In: Academy of Marketing Science Ninth Biennial World Marketing Congress, Malta, June 23-26,

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Item Type:Conference Proceedings
Additional Information:Competitive Paper
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Panigyrakis, G., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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