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Organising the Marketing Activities in the Automobile Industry: Expected and Perceived Responsibilities of Marketing Personnel

Veloutsou, C. (2000) Organising the Marketing Activities in the Automobile Industry: Expected and Perceived Responsibilities of Marketing Personnel. In: Academy of Marketing Annual Conference, Derby. UK, July 2000,

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Item Type:Conference Proceedings
Additional Information:Competitive Paper
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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