Developing Brand Relationships

Veloutsou, C. (2001) Developing Brand Relationships. In: Academy of Marketing Annual Conference, (Competitive Paper), Cardiff, Wales. UK, July 2001,

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Item Type:Conference Proceedings
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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