Veloutsou, C. , Daskou, S. and Kennedy, H. (2003) Ethics and Advertising: How unethical the use of guilt, sex appeal and women in stereotyping roles are really perceived by young Scots? (abstract). In: First International Conference on Business Economics, Management and Marketing, Athens, Greece, 2004,
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Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Veloutsou, C., Daskou, S., and Kennedy, H. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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