Veloutsou, C. and Smyth, A. (2003) Towards the Identification of The Dimensions of The Relationship with the Brand. In: 32nd European Marketing Academy Conference (EMAC), Glasgow, UK, 20-23 May,
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Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Veloutsou, C., and Smyth, A. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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