Towards the Identification of The Dimensions of The Relationship with the Brand

Veloutsou, C. and Smyth, A. (2003) Towards the Identification of The Dimensions of The Relationship with the Brand. In: 32nd European Marketing Academy Conference (EMAC), Glasgow, UK, 20-23 May,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Smyth, A.
College/School:College of Social Sciences > Adam Smith Business School > Management

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