In this section

Marketing Analytics: Managing Incomplete Information in Consumer Markets and the Contribution of Mathematics to the Accountability of Marketing Decisions

Spais, G.B. and Veloutsou, C. (2005) Marketing Analytics: Managing Incomplete Information in Consumer Markets and the Contribution of Mathematics to the Accountability of Marketing Decisions. In: 2005 HERCMA Conference, Athens University of Economics & Business, Sept. 22-24,

Full text not currently available from Enlighten.


Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Spais, G.B., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

University Staff: Request a correction | Enlighten Editors: Update this record

Deposit and Record Details