Veloutsou, C. (2005) Identifying the Dimensions of the Product-Brand and Consumer Relationship. In: 1st Annual International Colloquium on Critical Issues in Brand Management, The Birmingham Business School, 11 April, pp. 3-6.
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
| Authors: | Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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