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Brand Expression and Brand Reputation: Developing Consistency

Veloutsou, C. and Scott, A. (2005) Brand Expression and Brand Reputation: Developing Consistency. In: 34th European Marketing Academy Conference (EMAC), Milan, Italy, 24-27 May,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Scott, A.
College/School:College of Social Sciences > Adam Smith Business School > Management

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