Moutinho, L., Veloutsou, C. , Gilbert, R. and Goode, M. (2005) The Calibrated Convergence Index (CCI): A Measurement Tool for Multi-Country Replicated Research. In: 34th European Marketing Academy Conference (EMAC), Milan, Italy, 24-27 May,
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Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra and Moutinho, Professor Luiz |
Authors: | Moutinho, L., Veloutsou, C., Gilbert, R., and Goode, M. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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