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An Empirical Investigation of the Moderator Effect of Switching Costs on the Relationships Between Satisfaction, Trust and Loyalty in the UK Retail Banking Industry

El-Manstrly, D., Veloutsou, C. and Moutinho, L. (2006) An Empirical Investigation of the Moderator Effect of Switching Costs on the Relationships Between Satisfaction, Trust and Loyalty in the UK Retail Banking Industry. In: 35th European Marketing Academy Conference (EMAC), Athens, Greece, 23-26 May,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra and Moutinho, Professor Luiz
Authors: El-Manstrly, D., Veloutsou, C., and Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management

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