The Role of the Overall Evaluation of Brands and Brand Relationship in the Development of Loyalty

Veloutsou, C. (2006) The Role of the Overall Evaluation of Brands and Brand Relationship in the Development of Loyalty. In: 35th European Marketing Academy Conference (EMAC), Athens, Greece, 23-26 May,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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