Women and men as public relations managers in consumer goods industries in Greece and Italy: a comparison study of individual characteristics, roles played, interfaces and difficulties encountered

Panigyrakis, G.G. and Veloutsou, C. (1998) Women and men as public relations managers in consumer goods industries in Greece and Italy: a comparison study of individual characteristics, roles played, interfaces and difficulties encountered. In: Backhaus, K. (ed.) Contemporary Developments in Marketing. ESKA: Paris, pp. 521-534. ISBN 9782869116726

Full text not currently available from Enlighten.


Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Panigyrakis, G.G., and Veloutsou, C.
Subjects:H Social Sciences > HF Commerce
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:ESKA
ISBN:9782869116726

University Staff: Request a correction | Enlighten Editors: Update this record