Contemporary issues in brand research

Christodoulides, G., Veloutsou, C. , Jevons, C., de Chematony, L. and Papadopoulos, N. (Eds.) (2010) Contemporary issues in brand research. Athens Institute of Education and Research (ATINER): Athens, Greece. ISBN 9789606672682

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Item Type:Edited Books
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Subjects:H Social Sciences > HF Commerce
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Athens Institute of Education and Research (ATINER)
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