Contemporary issues in brand research

Christodoulides, G., Veloutsou, C. , Jevons, C., de Chematony, L. and Papadopoulos, N. (Eds.) (2010) Contemporary issues in brand research. Athens Institute of Education and Research (ATINER): Athens, Greece. ISBN 9789606672682

Full text not currently available from Enlighten.


Item Type:Edited Books
Status:Published
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors:
Subjects:H Social Sciences > HF Commerce
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Athens Institute of Education and Research (ATINER)
ISBN:9789606672682
Related URLs:

University Staff: Request a correction | Enlighten Editors: Update this record