Le relazioni marca-consumatore

Veloutsou, C. (2010) Le relazioni marca-consumatore. In: Petruzzellis, L. and Chebat, J.-C. (eds.) Comportamento del Consumatore: Teoria e Casi di Studio. Pearson Prentice Hall: Milan, Italy, pp. 137-159. ISBN 9788871926018

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Item Type:Book Sections
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Pearson Prentice Hall

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