Veloutsou, C. (2008) Branding: a constantly developing concept. Journal of Brand Management, 15(5), pp. 299-300. (doi: 10.1057/bm.2008.2)
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Item Type: | Articles (Editorial) |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Veloutsou, C. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Journal of Brand Management |
ISSN: | 1350-231X |
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