Branding: a constantly developing concept

Veloutsou, C. (2008) Branding: a constantly developing concept. Journal of Brand Management, 15(5), pp. 299-300. (doi: 10.1057/bm.2008.2)

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Item Type:Articles (Editorial)
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Brand Management

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