Bazaki, E. and Veloutsou, C. (2009) Brand Communities, Subcultures of Consumption, Neo-tribes: a Melange of Terminology. In: 5th Thought Leaders International Conference on Brand Management, Athens, Greece, 6-7 April 2009,
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
| Authors: | Bazaki, E., and Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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