El-Manstrly, D., Paton, R.A. and Veloutsou, C. (2010) Where is customer loyalty in the UK retail banking industry? In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute of Education and Research (ATINER): Athens, Greece, pp. 131-148. ISBN 9789606672682
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Publisher's URL: http://www.atiner.gr/docs/2010Veloutsou_CONT.htm
| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Paton, Professor Robert and Veloutsou, Professor Cleopatra and El-Manstrly, Ms Dahlia |
| Authors: | El-Manstrly, D., Paton, R.A., and Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Athens Institute of Education and Research (ATINER) |
| ISBN: | 9789606672682 |
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