Preference ranking of screen layout principles

Salimun, C., Purchase, H. C. , Simmons, D. R. and Brewster, S. (2010) Preference ranking of screen layout principles. In: Proceedings of BCS HCI 2010, Dundee, UK, pp. 81-87. ISBN 9781780171302

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This paper presents the results of a study on the preference ranking of six layout principles (Cohesion, Economy, Regularity, Sequence, Symmetry, and Unity). Preference judgments were conducted using a forced-choice paired comparisons method. The findings of the present study indicate that, contrary to suggestions in previous literature, an interface was most preferred when it found that the layout principles of Symmetry and Cohesion were more influential than the other layout principles. Further research is needed to identify other aesthetics factors which might influence preferences, and establish appropriate design guidelines

Item Type:Conference Proceedings
Glasgow Author(s) Enlighten ID:Brewster, Professor Stephen and Simmons, Dr David and Purchase, Dr Helen
Authors: Salimun, C., Purchase, H. C., Simmons, D. R., and Brewster, S.
College/School:College of Science and Engineering > School of Computing Science
Publisher:ACM Press

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