Introduction: thought leadership in brand management

Jevons,, C., Veloutsou, C. , Christodoulidis, G. and de Chernatony, L. (2010) Introduction: thought leadership in brand management. Journal of Business Research, 63(11), pp. 1111-1112. (doi: 10.1016/j.jbusres.2009.10.005)

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This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Jevons,, C., Veloutsou, C., Christodoulidis, G., and de Chernatony, L.
Subjects:H Social Sciences > HF Commerce
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Business Research
Published Online:03 November 2009

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