Voluntary simplicity and the ethics of consumption

Shaw, D. and Newholm, T. (2002) Voluntary simplicity and the ethics of consumption. Psychology and Marketing, 19(2), pp. 167-185. (doi: 10.1002/mar.10008)

Abstract

The increased levels of consumption that have accompanied our consumer-oriented culture have also given rise to some consumers questioning their individual consumption choices, with many opting for greater consumption simplicity. This link between consideration of actual consumption levels and consumer choices is evident among a group of consumers known as ethical consumers. Ethical consumers consider a range of ethical issues in their consumer behavioral choices. Particularly prevalent is voluntary simplification due to concerns for the extent and nature of consumption. Through the presentation of findings from two qualitative studies exploring known ethical consumers, the relationship of consumer attitudes to consumption levels, and how these attitudes impact approaches to consumer behavior, are discussed.

• Item Type: Articles
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Shaw, Professor Deirdre
• Authors: Shaw, D., and Newholm, T.
• Subjects: H Social Sciences > HD Industries. Land use. Labor
• College/School: College of Social Sciences > Adam Smith Business School > Management
• Journal Name: Psychology and Marketing
• Publisher: Wiley Periodicals Inc
• ISSN: 1520-6793
• Published Online: 17 January 2002