An exploration of values in ethical consumer decision making

Shaw, D.S. , Grehan, E., Shiu, E., Hassan, L. and Thomson, J. (2005) An exploration of values in ethical consumer decision making. Journal of Consumer Behaviour, 4(3), pp. 185-200. (doi: 10.1002/cb.3)

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Consumer concern for ethical issues has been well documented across much of the developed world. Research on values is also prominent in the literature. Neglected in consumer behaviour is an understanding of the pertinence of particular values in ethical decision making contexts. This paper outlines the results of qualitative research, which explores those values pertinent to ethical consumers in decision making and the nature of their influence in grocery consumption contexts. A questionnaire was used to ascertain the dominance and nature of values influencing consumer decision making in this context.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Shaw, Professor Deirdre
Authors: Shaw, D.S., Grehan, E., Shiu, E., Hassan, L., and Thomson, J.
Subjects:H Social Sciences > H Social Sciences (General)
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Consumer Behaviour
Publisher:John Wiley & Sons Ltd.
ISSN (Online):1479-1838
Published Online:29 April 2005

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