The role effectiveness of public relations managers in product and service firms in six European countries: background, activities, roles and work related factors

Panigyrakis, G., Veloutsou, C. and Mylonakis, J. (2005) The role effectiveness of public relations managers in product and service firms in six European countries: background, activities, roles and work related factors. Global Review of Business and Economic Research, 1(1), pp. 19-40.

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Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Panigyrakis, G., Veloutsou, C., and Mylonakis, J.
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Global Review of Business and Economic Research
ISSN:0973-127X

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