O'Donnell, C. and Veloutsou, C. (2005) Exploring the effectiveness of taxis as an advertising medium. International Journal of Advertising, 24(2), pp. 217-240.
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| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
| Authors: | O'Donnell, C., and Veloutsou, C. |
| Subjects: | H Social Sciences > HB Economic Theory |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | International Journal of Advertising |
| ISSN: | 0265-0487 |
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