Ozcaglar-Toulouse, N., Shiu, E. and Shaw, D.S. (2006) In search of fair trade: ethical consumer decision making in France. International Journal of Consumer Studies, 30(5), pp. 502-514. (doi: 10.1111/j.1470-6431.2006.00532.x)
Full text not currently available from Enlighten.
Abstract
While the market for fair trade products has been growing in many countries, this paper examines the French market where fair trade remains marginal but is experiencing growth. Using a modified Theory of Planned Behaviour framework the research examines consumer intention to purchase fair trade grocery products in order to explain the pertinent decision-making criteria of both consumers of and potential consumers of fair trade. Results reveal that concerned consumers should not be treated as one homogeneous group, rather, the distinct variations in the factors that influence their decision making must be considered when promoting, labelling and distributing fair trade products. Implications for both sustaining and developing the market for fair trade products in the future are highlighted and discussed.
Item Type: | Articles |
---|---|
Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Shaw, Professor Deirdre |
Authors: | Ozcaglar-Toulouse, N., Shiu, E., and Shaw, D.S. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | International Journal of Consumer Studies |
ISSN: | 1470-6423 |
ISSN (Online): | 1470-6431 |
Published Online: | 09 August 2006 |
University Staff: Request a correction | Enlighten Editors: Update this record