Profit maximization in a multi-product firm with impatient customers

Levin, E.J., Ma, Y. and Wright, R.E. (2004) Profit maximization in a multi-product firm with impatient customers. Journal of the Operational Research Society, 55, pp. 211-219. (doi: 10.1057/palgrave.jors.2601674)

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In this paper, the standard model of profit maximization is extended to include multi-product production in a market characterized by impatient customers. A formal model is presented that includes price, delivery frequency, production run length per set-up and product range as endogenous variables. The model facilitates the analysis of the complex interactions between these variables and highlights the inherent problems relating to profit maximization. For example, offering a broader range of products and/or more rapid delivery may seem to be a sensible response for a multi-product firm with impatient customers in a scenario of depressed demand. However, the analysis shows that such strategies could be counterproductive.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Levin, Dr Eric and Wright, Dr Robert
Authors: Levin, E.J., Ma, Y., and Wright, R.E.
College/School:College of Social Sciences > School of Social and Political Sciences > Urban Studies
Journal Name:Journal of the Operational Research Society
Published Online:01 March 2004

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