Wilson, J. and Moutinho, L. (2010) Marketing and its implications for financial management. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA: Hampshire, UK. ISBN 9781844800001
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Wilson, Dr James and Moutinho, Professor Luiz and Southern, Dr Geoffrey |
| Authors: | Wilson, J., and Moutinho, L. |
| Subjects: | H Social Sciences > HG Finance H Social Sciences > HB Economic Theory |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Cengage Learning EMEA |
| ISBN: | 9781844800001 |
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