Brand identity, brand image and brand reputation for a country: some thoughts on Greece as a brand

Veloutsou, C. (2007) Brand identity, brand image and brand reputation for a country: some thoughts on Greece as a brand. In: Epitropoulos, M.F.G. (ed.) Issues on Tourism Policy. Athens Institute for Education and Research: Athens, Greece, pp. 65-80. ISBN 9789606672194

Abstract

No abstract available.

• Item Type: Book Sections
• Status: Published
• Glasgow Author(s) Enlighten ID: Veloutsou, Professor Cleopatra
• Authors: Veloutsou, C.
• Subjects: H Social Sciences > HF Commerce; H Social Sciences > HB Economic Theory
• College/School: College of Social Sciences > Adam Smith Business School > Management
• Publisher: Athens Institute for Education and Research
• ISBN: 9789606672194

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• University of Glasgow Library Catalogue