Searching on the Internet: What Will Make Teenagers Loyal to a Search Engine?

Veloutsou, C. and McAlonan, A. (2009) Searching on the Internet: What Will Make Teenagers Loyal to a Search Engine? In: 38th European Marketing Academy Conference (EMAC), Nantes, France, 26-29 May 2009,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and McAlonan, A.
Subjects:H Social Sciences > HM Sociology
College/School:College of Social Sciences > Adam Smith Business School > Management

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