Brand equity: does personality congruence matter?

Veloutsou, C. and Christodoulides, G. (2010) Brand equity: does personality congruence matter? In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute for Education and Research: Athens, Greece. ISBN 9789606672682

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Item Type:Book Sections
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Christodoulides, G.
Subjects:H Social Sciences > HB Economic Theory
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Athens Institute for Education and Research

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