Veloutsou, C. and Christodoulides, G. (2010) Brand equity: does personality congruence matter? In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute for Education and Research: Athens, Greece. ISBN 9789606672682
Full text not currently available from Enlighten.
Item Type: | Book Sections |
---|---|
Status: | Published |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Veloutsou, C., and Christodoulides, G. |
Subjects: | H Social Sciences > HB Economic Theory |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Athens Institute for Education and Research |
ISBN: | 9789606672682 |
University Staff: Request a correction | Enlighten Editors: Update this record