Veloutsou, C. and Christodoulides, G. (2010) Brand equity: does personality congruence matter? In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute for Education and Research: Athens, Greece. ISBN 9789606672682
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
| Authors: | Veloutsou, C., and Christodoulides, G. |
| Subjects: | H Social Sciences > HB Economic Theory |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Athens Institute for Education and Research |
| ISBN: | 9789606672682 |
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