Moutinho, L., Huczynski, A. and Southern, G. (2009) Strategic corporate knowledge. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA: Hampshire, UK, pp. 74-103. ISBN 9781844800001
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Huczynski, Dr Andrzej and Moutinho, Professor Luiz and Southern, Dr Geoffrey |
| Authors: | Moutinho, L., Huczynski, A., and Southern, G. |
| Subjects: | H Social Sciences > HB Economic Theory |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Cengage Learning EMEA |
| ISBN: | 9781844800001 |
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