Perceiving brands after logos perception: an event-related fMRI study

Santos, J.P., Moutinho, L., Seixas, D. and Brandao, S. (2010) Perceiving brands after logos perception: an event-related fMRI study. In: 6th Thought Leaders International Conference on Brand Management, Lugano, Switzerland, 18-20 April 2010,

Abstract

No abstract available.

• Item Type: Conference Proceedings
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Moutinho, Professor Luiz
• Authors: Santos, J.P., Moutinho, L., Seixas, D., and Brandao, S.
• Subjects: H Social Sciences > HF Commerce; B Philosophy. Psychology. Religion > BF Psychology
• College/School: College of Social Sciences > Adam Smith Business School > Management