Bian, X., Moutinho, L. and Liu, W. (2008) An examination of effects of consumers' perceptions on purchase intention towards counterfeit luxury branded products. In: Thought Leaders International Conference on Brand Management, Birmingham, UK, 15-16 April 2008,
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Abstract
No abstract available.
Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Bian, X., Moutinho, L., and Liu, W. |
Subjects: | H Social Sciences > HF Commerce |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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