The role of product involvement, knowledgement, and perceptions in explaining consumer purchase behaviour of counterfeits: direct and indirect effects

Bian, X. and Moutinho, L. (2008) The role of product involvement, knowledgement, and perceptions in explaining consumer purchase behaviour of counterfeits: direct and indirect effects. In: Global Marketing Conference, Shanghai, China, 20-24 March 2008,

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Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Bian, X., and Moutinho, L.
Subjects:H Social Sciences > HF Commerce
College/School:College of Social Sciences > Adam Smith Business School > Management

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