Bian, X. and Moutinho, L. (2008) The role of product involvement, knowledgement, and perceptions in explaining consumer purchase behaviour of counterfeits: direct and indirect effects. In: Global Marketing Conference, Shanghai, China, 20-24 March 2008,
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Abstract
No abstract available.
Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Bian, X., and Moutinho, L. |
Subjects: | H Social Sciences > HF Commerce |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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