Retaining brand values through the recession

Martin, G. (2009) Retaining brand values through the recession. In: Employer Branding Summit 2009, London, UK, 15 Sept 2009,

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Item Type:Conference Proceedings
Glasgow Author(s) Enlighten ID:Martin, Professor Graeme
Authors: Martin, G.
Subjects:H Social Sciences > HB Economic Theory
College/School:College of Social Sciences > Adam Smith Business School > Management

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