Christodoulides, G. and Veloutsou, C. (2009) The impact of self-congruity and brand relationships on brand equity facets. In: Helfer, J.-P. and Nicolas, J.-L. (eds.) EMAC Conference (38 : 2009 : Nantes). European Marketing Academy: Nantes, France, p. 190.
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| Item Type: | Book Sections |
|---|---|
| Keywords: | Brand relationships |
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
| Authors: | Christodoulides, G., and Veloutsou, C. |
| Subjects: | H Social Sciences > HG Finance |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | European Marketing Academy |
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