Mekonnen, A., Harris, F. and Laing, A. (2008) Linking products to a cause or affinity group: Does this really make them more attractive to consumers? European Journal of Marketing, 42(1/2), pp. 135-153. (doi: 10.1108/03090560810840943)
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| Item Type: | Articles |
|---|---|
| Keywords: | Cause Marketing, Consumer Behaviour, Consumers, Credit Cards, Financial Services, Promotional Methods, Relationship Marketing |
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Laing, Prof Angus |
| Authors: | Mekonnen, A., Harris, F., and Laing, A. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | European Journal of Marketing |
| ISSN: | 0309-0566 |
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