Moutinho, L. and Sylvestre, C. (2008) Leveraging An Association: An Inquiry on How Companies are Promoting and Supporting their Sponsorships of Cultural Organisations. Journal of Promotion Management, 13(3/4), pp. 281-303.
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| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L., and Sylvestre, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Journal of Promotion Management |
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