Introduction: special issue on advances in brand management

de Chernatony, L., Veloutsou, C. , Christodoulides, G. and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research, 62(3), pp. 289-290.

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This special issue of the Journal of Business Research contains 13 articles presented at the Spring 2007 Thought Leaders International Conference on Brand Management. Following a blind reviewing process 69 papers were presented at the conference then authors were invited to revise their papers for inclusion consideration for this special issue. A further round of blind reviewing resulted in the selection of those 13 articles. This introduction presents a review of the research into brand management.

Item Type:Articles (Editorial)
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: de Chernatony, L., Veloutsou, C., Christodoulides, G., and Cottam, S.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Business Research

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