de Chernatony, L., Veloutsou, C. , Christodoulides, G. and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research, 62(3), pp. 289-290.
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Abstract
This special issue of the Journal of Business Research contains 13 articles presented at the Spring 2007 Thought Leaders International Conference on Brand Management. Following a blind reviewing process 69 papers were presented at the conference then authors were invited to revise their papers for inclusion consideration for this special issue. A further round of blind reviewing resulted in the selection of those 13 articles. This introduction presents a review of the research into brand management.
Item Type: | Articles (Editorial) |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | de Chernatony, L., Veloutsou, C., Christodoulides, G., and Cottam, S. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Journal of Business Research |
ISSN: | 1309-0712 |
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