Perceived interactivity in real estate APP increases consumers’ psychological well-being: A moderated mediation model

Yang, M., Feng, L., Zhou, H., Chen, S.-C., Lim, M. K. and Tseng, M.-L. (2024) Perceived interactivity in real estate APP increases consumers’ psychological well-being: A moderated mediation model. Industrial Management and Data Systems, 124(4), pp. 1385-1412. (doi: 10.1108/IMDS-09-2023-0623)

Abstract

Purpose This study aims to empirically analyse the influence mechanism of perceived interactivity in real estate APP which affects consumers' psychological well-being. With the growing application of human–machine interaction in real estate APP, it is crucial to utilize human–machine interaction to stimulate perceived interactivity between humans and machines to positively impact consumers' psychological well-being and sustainable development of real estate APP. However, it is unclear whether perceived interactivity improves consumers' psychological well-being. Design/methodology/approach This study proposes and examines a theoretical model grounded in the perceived interactivity theory, considers the relationship between perceived interactivity and consumers' psychological well-being and explores the mediating effect of perceived value and the moderating role of privacy concerns. It takes real estate APP as the research object, analyses the data of 568 consumer samples collected through questionnaires and then employs structural equation modelling to explore and examine the proposed theoretical model of this study. Findings The findings are that perceived interactivity (i.e. human–human interaction and human–information interaction) positively influences perceived value, which in turn affects psychological well-being, and that perceived value partially mediates the effect of perceived interaction on psychological well-being. More important findings are that privacy concerns not only negatively moderate human–information interaction on perceived value, but also negatively moderate the indirect effects of human–information interaction on users' psychological well-being through perceived value. Originality/value This study expands the context on perceived interaction and psychological well-being in the field of real estate APP, validating the mediating role and boundary conditions of perceived interactivity created by human–machine interaction on consumers' psychological well-being, and suggesting positive implications for practitioners exploring human–machine interaction technologies to improve the perceived interaction between humans and machines and thus enhance consumer psychological well-being and span sustainable development of real estate APP.

• Item Type: Articles
• Additional Information: Funding: This study was financially supported by Humanities and Social Sciences Planning Project of the Ministry of Education (No.21YJA630014).
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Lim, Professor Ming
• Authors: Yang, M., Feng, L., Zhou, H., Chen, S.-C., Lim, M. K., and Tseng, M.-L.
• College/School: College of Social Sciences > Adam Smith Business School > Management
• Journal Name: Industrial Management and Data Systems
• Publisher: Emerald
• ISSN: 0263-5577
• Published Online: 15 February 2024
• Copyright Holders: Copyright: © Emerald Publishing Limited 2024
• First Published: First published in Industrial Management and Data Systems 124(4): 1385-1412
• Publisher Policy: Reproduced in accordance with the publisher copyright policy