Fear, J. and Stanca-Mustea, C. (2021) “Carl Laemmle Presents”: A story of political and cultural risk in Germany, 1917–1934. Business History Review, 95(3), pp. 375-421. (doi: 10.1017/S0007680520000902)
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Abstract
Led by German-born Carl Laemmle, Universal Pictures devoted itself to winning over the German market in the interwar period. Yet the German market proved difficult to crack, owing to political risk and cultural distance. We argue that cultural differences kept most American films from becoming more successful, even those that were shown in German theaters and prior to the advent of sound film. Universal Pictures resorted to a film strategy of localization using German actors and directors, which proved a winning formula just as the Nazis came to power.
| Item Type: | Articles |
|---|---|
| Additional Information: | Special Issue 3: Special Issue on the Entertainment Industry. |
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Fear, Professor Jeffrey |
| Authors: | Fear, J., and Stanca-Mustea, C. |
| College/School: | College of Social Sciences > School of Social and Political Sciences > Economic and Social History |
| Journal Name: | Business History Review |
| Publisher: | Cambridge University Press |
| ISSN: | 0007-6805 |
| ISSN (Online): | 2044-768X |
| Published Online: | 20 May 2021 |
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