SVoDs, new norms and the challenge for public service media

Doyle, G. (2023) SVoDs, new norms and the challenge for public service media. Journal of Digital Media and Policy, 14, pp. 287-302. (doi: 10.1386/jdmp_00130_1)

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Abstract

The growing popularity of subscription video-on-demand services (SVoDs) has transformed the European media landscape, re-shaped consumption habits, fragmented audiences and made it more difficult for public service media (PSM) organizations to engage especially younger audiences. This article analyses challenges, such as competing against the immense commissioning power of SVoDs, faced by PSM. Focusing particularly on the UK experience, it highlights how, despite the growing prevalence and popularity of SVoDs and their role in promoting wider circulation for material drawn from a variety of international sources, PSM organizations are still recognized by audiences and by television programme-makers as being pivotal to provision of certain sorts of quintessentially local content. As this article argues, the rise of global streamers has both accentuated and altered the ways in which PSM deliver public value, effectively re-positioning PSM as elements of what might be seen as critical media infrastructure.

Item Type:Articles
Additional Information:The support of the UK Economic and Social Research Council (ES/N015258/1) and the generosity of interviewees who participated in the ‘Television Production in Transition: Independence, Scale and Sustainability’ project is gratefully acknowledged. This paper is also informed by ongoing research as part of the ‘PSM and the Digital Challenge: Purpose, Value and Funding’ project on which the author is Principal Investigator, which is funded by the ESRC (ES/X005690/1) whose support is gratefully acknowledged.
Keywords:Subscription video on demand services (SVoDs), public service media, commissioning power, local content, public value, critical media infrastructure.
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Doyle, Professor Gillian
Authors: Doyle, G.
College/School:College of Arts & Humanities > School of Culture and Creative Arts
Journal Name:Journal of Digital Media and Policy
Journal Abbr.:JDMP
Publisher:Intellect
ISSN:2516-3523
ISSN (Online):2516-3531
Copyright Holders:© 2023 Intellect Ltd
First Published:First published in Journal of Digital Media and Policy 14(US-Based SVoD Providers in Europe: Impacts and Challenges): 287-302
Publisher Policy:Reproduced in accordance with the publisher copyright policy

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
173128Television Production in Transition: Independence, Scale and SustainabilityGillian DoyleEconomic and Social Research Council (ESRC)ES/N015258/1Arts - TF and TV Studies - Professor Carl Lavery
318325PSM and the Digital Challenge: Purpose, Value and FundingGillian DoyleEconomic and Social Research Council (ESRC)ES/X005690/1Arts - Centre for cultural policy research