Targets and resources

Bankov, P. (2023) Targets and resources. Communist and Post-Communist Studies, (doi: 10.1525/cpcs.2023.1991328) (Early Online Publication)

Abstract

Political parties in Central and Eastern Europe have become increasingly reliant on online tools to mobilize electoral support, a trend that seemed to have been further catalyzed by the COVID-19 pandemic. This article seeks to understand what factors determine the approaches parties took toward their online campaign. By looking into the online approaches of eight parliamentary-represented political parties in Bulgaria from the three parliamentary elections in 2021, the analysis shows that the type of online campaigns of parties depends, to a large extent, on the way parties use their resources, as well as their target audience. The basis for this conclusion is a qualitative analysis of media reports from the campaigns of the three elections. This finding suggests the need for a closer investigation on the interplay between party organization, use of online tools, and campaign appeals.

• Item Type: Articles
• Status: Early Online Publication
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Bankov, Dr Petar
• Authors: Bankov, P.
• College/School: College of Social Sciences > School of Social and Political Sciences
• Journal Name: Communist and Post-Communist Studies
• Publisher: University of California Press
• ISSN: 0967-067X
• Published Online: 21 July 2023
• Copyright Holders: Copyright © 2023 The Regents of the University of California
• First Published: First published in Communist and Post-Communist Studies 2023
• Publisher Policy: Reproduced in accordance with the copyright policy of the publisher