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Differentiating the Brand Differently: A Theoretical Response to the Recent Call for Engaging Employees in Corporate Philanthropy

Liu, H. (2022) Differentiating the Brand Differently: A Theoretical Response to the Recent Call for Engaging Employees in Corporate Philanthropy. 19th International Research Colloquium on Arts, Heritage, Nonprofit and Social Marketing (AHNPSM SIG 2022) at the Academy of Marketing, Oxford, UK, 9 September 2022.

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Item Type:Conference or Workshop Item
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Liu, Haoran
Authors: Liu, H.
College/School:College of Social Sciences
Copyright Holders:Copyright © 2022 Academy of Marketing
Publisher Policy:Reproduced with the permission of the publisher
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