Sinkovics, R. (2005) Equivalence. In: Littler, D. (ed.) The Blackwell Encyclopedia of Management: Marketing [2 ed]. Series: The Blackwell Encyclopedia of Management, 9. Blackwell Publishing, pp. 116-118. ISBN 9781405102544
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Publisher's URL: https://www.wiley.com/en-us/The+Blackwell+Encyclopedia+of+Management%2C+Volume+9%2C+Marketing%2C+2nd+Edition-p-9781405102544
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| Item Type: | Book Sections (Encyclopaedia entry) |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Sinkovics, Professor Rudolf |
| Authors: | Sinkovics, R. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Blackwell Publishing |
| ISBN: | 9781405102544 |
| Related URLs: |
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