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Red Bull’s F1 dominance showcases the extreme power of sports marketing

Ireland, R. (2023) Red Bull’s F1 dominance showcases the extreme power of sports marketing. Conversation, 7 Jul.

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Publisher's URL: https://theconversation.com/red-bulls-f1-dominance-showcases-the-extreme-power-of-sports-marketing-208322

Abstract

For many companies sport remains the ultimate marketing tool.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Ireland, Dr Robin
Authors: Ireland, R.
College/School:College of Medical Veterinary and Life Sciences > School of Health & Wellbeing > Social Scientists working in Health and Wellbeing
Journal Name:Conversation
Publisher:The Conversation
Copyright Holders:Copyright © 2023 The Author
First Published:First published in The Conversation 7 July 2023
Publisher Policy:Reproduced under a Creative Commons License

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